TweetThis post appeared earlier this week as a guest-post in the Cause Marketing Forum’s blog, Companies & Causes. I’m reposting it here as a kick-off to a series of posts about Tēvolution’s nonprofit partners, in which I’ll describe each of them, why we chose them, how we are mutually benefiting, and the state of the [...]
TweetTwo weeks ago we received some shocking news. Although we were 100% ready to head into our next production run, one thing was missing, and wouldn’t be available: bottles. “Uh, what?” Yes, you read that right. There were no bottles. And I don’t mean there were no bottles in stock, I mean there were no [...]
TweetOur pilot Tēvolution run is over. As of two weeks ago, we sold out, officially. We produced 4000 bottles in mid-December, and set out to bring them to life. Between LA and DC we sold in eight or so stores, representing different areas of each city, different types of venues, and different consumers. We learned [...]
TweetToday I received an invite code from Storify. I was invited to join, using my Twitter account, and create a story. Not much more by way of instruction was given. With access to my Twitter account, I could use any of my previous Tweets to make the story, but I could also embed articles and [...]
TweetToday I brought Pound Coffee, in Washington, DC, their second case of Tēvolution. This remarkable coffee shop, located in the heart of one of DC’s business districts, has proven itself the ideal location to launch our new business. Of course, all business starts with people, and this is no different. Pound’s co-founder, Karl Johnson (@karljohn [...]
TweetLast week we took Tēvolution, the company I co-founded, from the dark shadows of an NDA to the light of day. The website went live, the teas got into their first store, and I went from hiding my identity to displaying it fully and proudly. What will we be focusing on as we move from [...]
TweetHAPPY NEW YEAR Every year we ask ourselves what will be different, what changes we’ll make, and how we’ll continue to improve. This year I’ve got a great one. I’m launching a new company. After months (and even years) of planning, all the pieces are finally in place. We officially launched two weeks ago, with [...]
TweetThere’s a lot I believe in, but nothing is more prevalent for me than the ideas summed up by two simple words, Carpe Diem, Seize the Day. Although I’m a procrastinator when it comes to the little (and bureaucratic) things, for those life-important moments, I never let anything get by. What can I say? I’m [...]
TweetA few weeks ago I wrote a post called “Consulting Projects Rock,” where I reported on the initial conversation I’d had with a group of MBA club leaders in the hope of starting two MBA consulting projects. Today I held the kick-off meeting with the two teams that ultimately came to fruition (15 resumes later, [...]
TweetIn his latest NYTimes editorial, Thomas Friedman continues his ongoing crusade to drive up American competitiveness in an age where the world is flat and we compete with everyone at all times. In this edition, he tells us, “Everyone today… needs to think of himself as an ‘artisan’…and bring something extra to their jobs…Average is [...]
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