whatimpact harnesses technology to match companies and grantmakers who want to make an impact with charities and social enterprises looking for resources.

Our focus on impact, shared value-based matching and transparent information drives funding and other resources to the causes, operators and actions making the biggest difference. This will help us meet the UN Sustainable Development Goals and increase wellbeing across society.

Our Story

Our journey began in 2017 with a humble platform that sought to give a voice to all charities regardless of size or cause. Our philosophy was that a shared vision of the future was what mattered. We matched charities with companies that wanted to solve the same issue. As our network grew, so did our knowledge of the sector and we realised that we had to expand to include more organisations.

whatimpact now caters to charities, social enterprises, companies, grant-makers and philanthropists as the key players delivering or supporting impactful work. The profiles on our site act as a hub for all impact activity where users can list their goals, their previous work, cofounding opportunities and resource requests and offers. Our simple application processes make connecting with partners easy and our impact reports standardise the process of evidencing work.

Our Missions

Create a democratic space

Currently 75% of all charity sector income goes to 1.5% of charities, we want to change that. Our profiles are created equal so regardless of size or cause, charities and social enterprises have the opportunity to get recognition and support. Our AI technology identifies similar topics and words within our user profiles and uses these commonalities to match organisations. Organisations who have similar ethos’, visions and projects will be recognised as potential matches.

Bridge the gap between the third sector and private sector

We believe there are more than enough resources to solve socieites ills and that cross sector collaboration is the key, all we need is a bridge between the two worlds. We want to create a shared language so that those offering resources and those recieving resources can work towards the same goal. We want to create a space for collaboration so that impact is no longer about “top down” giving, but is a mutually beneficial relationship.

Make impact goals achievable and measureable

Impact reporting should be simple, standardised and transparent. That’s why we’ve developed an impact reporting tool that clearly evidences the work carried out. No more wondering how donations were spent or time wasted filling out lengthy project reports.

Meet the Team

Tiia Sammallahti


Tiia is a serial entrepreneur, business author, charity founder, innovator and a proven leader in tech-for-good. She is passionate about transparency and innovation, a business woman on a mission. Over 25 years’ experience in brand building, PR, service concept development, B2B/B2C marketing and commercial green and brown field property development.

Grace Stotesbury


With an interest in widening access to the arts, Grace worked for various theatre and creative outreach charities before joining whatimpact. She is keen to support charities and social enterprises maximise their impact and improve their matches with companies. Her knowledge and network of the third sector is immense and she sits at the heart of the development of the whatimpact platform.

Auni Siukosaari


Auni’s interest in promoting purposeful partnerships to achieve lasting and worthwhile social impact stems from her international background and studies in politics and economics. She has extensive experience in content production, multi-channel content driven marketing strategy and research project management and hopes to further whatimpact’s mission of a collaborative path towards a sustainable future.

Sara Murphy


Sara is an innovative and results orientated Account Manager with a passion to help companies make the most of their social value by harnessing technology for more efficient & effective impact. Her relationship development and communication skills combined with over 20 years' experience managing and working within teams across multiple sectors (property, financial services & construction), has given her a practical and driven approach to problem solving.

Shrishti Tiwari


After managing partnerships in a start-up setting for many years, Shrishti is motivated to take on championing technology in the social value space at whatimpact. She has an MBA in business management and marketing, where she spent a year working on a social charity project. She is eager to contribute her expertise to the team and strongly feels her persona resonates with whatimpact's vision.

Our Advisory Board

Anna Kotsalo-Mustonen

Anna is the Founder of a the BSAG foundation, which applies disruptive methods in Northern Europe, and a prolific start-up investor. With background in business, academia, and management consulting, her passion for scaling impact creation makes her the perfect guide for the whatimpact team.

Joonas Makkonen

Joonas has built and run multiple businesses in the US and Europe and worked with several Fortune 100 companies around the world, now serving as an advisor to technology based businesses. As a mountaineer and sailor, he is keenly motivated to Nature Preservation and Climate change causes.

Hugo Feiler

Hugo has over 20 successful years in advertising and brand communications, and serves to help us reach as many people and organisations as possible. A Seedcamp Mentor, he is the founder of Brand Strategy agency Alpha Century and the Co-founder and CEO of block chain protocol company, Minima.

Anne Berner

Anne is a professional board member, entrepreneur, and founder of a trust contributing €38M to a children’s hospital in just eighteen months. Previously serving as the Finish Minister of Transport and Communication, she now only invests in companies delivering social value, and is actively helping us to scale to other markets.

Markku Koppinen

Markku helps early-stage businesses across industries with both seed funding, coaching and business advisory, after retiring as Operations Director for Autotrader, the UK’s leading automotive marketplace. A keen traveller, he serves his community weekly by volunteering as a driver for the Surplus to Supper Charity.