whatimpact is a social value brokerage to connect charities, local initiatives and social enterprises (VCSEs) looking for resources with funders and volunteers

Our focus on impact, shared value-based matching and transparent information drives funding and other resources to the causes, operators and actions making the biggest difference. This will help us meet the UN Sustainable Development Goals and increase wellbeing across society.

Our Story

Our journey began in 2017 with a humble platform that sought to give a voice to all charities regardless of size or cause. Our philosophy was that a shared vision of the future was what mattered. We matched charities with companies that wanted to address the same societal issues together. As our network grew, so did our knowledge of the sector and drivers behind social value. This lead to a development of whatimpact.com social value brokerage in 2020.

whatimpact brings together charities, social enterprises, companies, grant-makers and public sector organisations to enhance social value on the ground through efficient matchmaking and validated impact reporting.  We have build an entire workflow for private, public and third sector to connect better and support their decision making with transparent data supporting ESG/CSR and sustainable procurement social value goals.

Our Missions

Create a democratic space

Currently 75% of all charity sector income goes to 1.5% of charities, we want to change that. Our profiles are created equal so regardless of size or cause, charities and social enterprises have the opportunity to get recognition and support. Our AI technology identifies similar topics and words within our user profiles and uses these commonalities to match organisations. We also have matchmaking mechanisms aligned with the Government’s social value frameworks.

Bridge the gap between sectors enhancing cross-sector collaboration

We offer a well-managed, data rich and accessible matchmaking marketplace to connect third, private sector and public sector organisations.

Make impact goals achievable and measureable

Impact reporting should be simple, standardised and transparent. That’s why we’ve developed an impact reporting tool empowering VCSEs to report on their programmes with proven outcomes. These qualitative reports are aligned with the UK social value frameworks and international standards.

Meet the Team

Tiia Sammallahti


Tiia is a serial entrepreneur, business author, charity founder, innovator and a proven leader in tech-for-good. She is passionate about transparency and innovation, a business woman on a mission. Over 25 years’ experience in brand building, PR, service concept development, B2B/B2C marketing and commercial green and brown field property development.

Philip Lusher


Dedicated operations professional in digital industry with the background of leading quality, environmental, cyber security, accreditation practices, such as ISO 14001 (Environmental Management), ISO 27001 (Information Security), Ecovadis and CDP programs. Former Director for ESG in a global digital agency. In charge of procurement agency collaboration models, SEO and revenue management at whatimpact.

Ncheta Da Silva


Over 20 years of experience in finance management and finance director positions at companies like TBWA, AKQA, ICAEW. Speciality in financial models, executive reporting and investment analysis. Startup entrepreneur background, helping now mission driven social impact startups to reach their potential. Ncheta is leading whatimpact SaaS business model development and investment management.

Vitalie Chiperi


Bringing over two decades of commitment and expertise to the realm of technology, I am a dynamic professional with a deep passion for software engineering, steering teams and organizations towards technological excellence. I thrive on challenges, embrace emerging technologies, and look forward to driving the company's technological strategy to new heights.

Auni Siukosaari


Auni’s interest in promoting purposeful partnerships to achieve lasting and worthwhile social impact stems from her international background and studies in politics and economics. She has extensive experience in content production, multi-channel content driven marketing strategy and research project management and hopes to further whatimpact’s mission of a collaborative path towards a sustainable future.

Isaac Murray


Isaac’s role at whatimpact involves building and maintaining partnerships with both companies and VCSEs. He also enjoys getting to grips with the technology side of the business. Isaac wants his career to have a positive impact on the world and is passionate about a variety of social causes.

Danielle Bazuaye


Danielle’s passion for social impact and content creation stems from her degree in Politics and International Relations and marketing internship. She takes the lead in content creation, creating our weekly newsletters and coordinating events and partnerships. She is committed to enacting positive social impact nationwide and advancing whatimpact's mission of collaborative progress towards a sustainable future.

Ana Fredrich


Ana is a dedicated professional with a passion for social impact and community empowerment with several years of experience in the non-profit sector and socially driven enterprises. Currently pursuing a Ph.D. delving into researching how individuals relate to their wellbeing, aiming to uncover insights that can inform strategies for holistic personal and community development. Ana's work reflects her unwavering dedication to fostering healthier and more resilient communities, guided by a strong belief in the interconnectedness of individual wellbeing and social progress.

Our Advisory Board

Anna Kotsalo-Mustonen

Anna is the Founder of a the BSAG foundation, which applies disruptive methods in Northern Europe, and a prolific start-up investor. With background in business, academia, and management consulting, her passion for scaling impact creation makes her the perfect guide for the whatimpact team.

Joonas Makkonen

Joonas has built and run multiple businesses in the US and Europe and worked with several Fortune 100 companies around the world, now serving as an advisor to technology based businesses. As a mountaineer and sailor, he is keenly motivated to Nature Preservation and Climate change causes.

Hugo Feiler

Hugo has over 20 successful years in advertising and brand communications, and serves to help us reach as many people and organisations as possible. A Seedcamp Mentor, he is the founder of Brand Strategy agency Alpha Century and the Co-founder and CEO of block chain protocol company, Minima.

Anne Berner

Anne is a professional board member, entrepreneur, and founder of a trust contributing €38M to a children’s hospital in just eighteen months. Previously serving as the Finish Minister of Transport and Communication, she now only invests in companies delivering social value, and is actively helping us to scale to other markets.

Markku Koppinen

Markku helps early-stage businesses across industries with both seed funding, coaching and business advisory, after retiring as Operations Director for Autotrader, the UK’s leading automotive marketplace. A keen traveller, he serves his community weekly by volunteering as a driver for the Surplus to Supper Charity.