whatimpact – National Social Value Marketplace® is a strategic partner to the Social Recruitment Advocacy Group (SRAG). Through this partnership, we actively support SRAG members by sharing practical insight from large-scale social value delivery, contributing to training and capacity-building activity, and offering free training sessions on partnership and impact management.
In addition, private sector SRAG members receive a 20% discount on whatimpact platform fees, supporting organisations that want to strengthen coordination, data quality and impact reporting across their social value and employability activity.
Organisations at the forefront of social value and inclusive employment know that the way we hire is one of the most tangible expressions of our impact. Traditional recruitment practices can unintentionally exclude highly capable people who face barriers to work, even in sectors where skills shortages persist. The Social Recruitment Advocacy Group (SRAG) exists to change that — not through rhetoric, but through collective action, shared learning and measurable progress.
Convened by PeoplePlus, SRAG brings together employers of all sizes — public, private and third sector — who are committed to social value through recruitment and employment practices. Its members collectively employ hundreds of thousands of people and are driving real change by ensuring recruitment contributes not just to organisational goals, but to stronger, more equitable local economies and communities.
What SRAG Offers
SRAG is not just a network — it is a membership-based programme with structured frameworks, tools and pathways for organisations to embed inclusive recruitment into everyday practice. Membership provides access to:
- The SRAG Charter Mark framework, a rigorous and improvement-oriented benchmarking model with recognised levels (Bronze, Silver, Gold, Ambassador)
- A community of like-minded employers sharing best practice, case studies and lived experience
- Training, resources, events and Lunch & Learn sessions that strengthen organisational capability
- Strategic connections and thought leadership that influence practice beyond HR, including cross-sector collaboration
Membership is tiered, with different pricing and entry requirements for private, public and third sector organisations, recognising the diversity of organisational contexts and capacities.
The Social Recruitment Covenant: A Clear, Public Commitment
Aligned with SRAG’s mission is the Social Recruitment Covenant — a public pledge that organisations can sign to formally state their commitment to inclusive hiring. The Covenant reflects a shared belief that reducing barriers to work strengthens people, organisations and the communities they serve.
Signing the Covenant offers tangible value:
- Visible leadership: clear evidence of values-led recruitment for stakeholders, commissioners and partners
- Collective impact: contribution to a national movement making inclusive recruitment mainstream practice
- Credibility in social value delivery: supporting bids, partnerships and reporting without additional complexity
- Access to shared learning: connection to the SRAG network and its resources
Why This Is Important
Despite progress, the UK labour market continues to exclude many people facing economic inactivity, long-term unemployment or multiple barriers to work. SRAG and the Social Recruitment Covenant address this by recognising, strengthening and scaling the good practice that leading organisations are already delivering.
Inclusive recruitment supports workforce resilience, talent diversity and community prosperity. It also helps organisations align social value strategy with operational decision-making, ensuring impact is not only delivered, but clearly evidenced.
A Movement for Leaders in Social Value
SRAG membership and signing the Social Recruitment Covenant are strategic choices for organisations already serious about social value. They provide structure, credibility and shared momentum — helping inclusive recruitment become standard practice across sectors.
We encourage organisations across the private, public and third sectors to explore SRAG membership and to consider signing the Social Recruitment Covenant, strengthening both individual impact and the collective social value ecosystem.
SIGN IT HERE: https://peopleplus.co.uk/socialrecruitmentcovenant
