Our Core Mission:

Driving Change Through Equal Opportunity

At whatimpact, we are champions of equal opportunity. This principle is at the heart of everything we do—from our platform design to our hiring practices and our collaborative approach. We believe that by fostering diversity and creating cross-sector partnerships, we can drive meaningful social, environmental, and economic change at scale.

Data-Driven Solutions for a Better Future

We believe that data and well-built technology are the cornerstones of transformative change. By leveraging these powerful tools, combined with our genuine passion to make a systemic difference, we have created a platform that delivers efficiency and real impact.

Our system streamlines the partnership-building process, saving businesses, VCSEs, and public sector organisations valuable time and money, which can then be invested directly in creating tangible impact on the ground—rather than wasted on coordination and administration. We foster a clear understanding of actual impact, enabling the effective allocation of scarce resources to the most impactful interventions.

Empowering Cross-Sector Collaboration

At whatimpact, we see collaboration as the key to tackling today’s most pressing challenges. Our platform is designed to connect businesses, VCSEs, and public sector organisations in a seamless, efficient way, creating partnerships that are built for social good. By enabling cross-sector collaboration, we foster innovation and accelerate the movement towards a more sustainable and equitable world.

Driving Knowledge and Innovation for Global Impact

We believe that knowledge-sharing is essential for advancing the global social value movement. Through our think tank work, we provide the market with valuable insights, including guides, white papers, and social content, to share best practices and enhance the effectiveness of cross-sector collaboration. By fostering knowledge-building and innovation, we are helping to drive the global social value movement forward and inspire others to join the cause.

whatimpact Team – Mission-Driven Talent Pool

At whatimpact, our team is made up of mission-driven professionals, recent graduates, and expert contractors who work together in an agile and collaborative environment. Over the past eight years, we’ve built a unique, purpose-led concept and delivered exceptional customer service through a combination of innovative technology, a strong service mindset, and unwavering dedication.

We pride ourselves on being approachable and responsive. If you have any questions, please don’t hesitate to reach out via the live chat hosted on our website – a real human will be there to help.

Our Key Contacts

Leadership

Tiia Sammallahti

CEO & Founder

Tiia founded whatimpact in 2017, driven by a clear passion and vision to create The UK National Social Value Marketplace®. A recognised thought leader in the field, she has shaped whatimpact into a pioneering platform that connects businesses, public sector bodies, and VCSEs to deliver measurable, evidence-based social value. Tiia is an active member of various social value working groups, speaker in conferences and driving thought leadership within the field.

Philip Lusher

COO

Philip leads operations and strategy at whatimpact, ensuring the platform grows sustainably while delivering real impact. With extensive experience in commercial and operational management, standardisation and digital platform products, he combines strategic oversight with a strong focus on quality and compliance.

Technology

Vitalie Chiperi

CTO

Vitalie ensures the successful delivery of innovative and scalable solutions at whatimpact. With over a decade of leadership experience in software engineering and client partnerships, he focuses on aligning technical excellence with business growth and long-term impact.

Vlad Mazureac

Project Director

Vlad oversees the delivery of complex projects, ensuring every solution meets the highest standards of precision, scalability, and reliability. He plays a key role in aligning teams with client goals and driving efficiency across delivery.

Business Development

Sasha Russell

Head of Business Development

Sasha drives private and public sector partnerships at whatimpact, connecting with both corporate and social impact stakeholders. She focuses on opening doors, understanding customer needs, building long-term relationships, and ensuring whatimpact is the go-to platform for measurable social value.

Laura Dourish

Business Development Manager

Laura brings nearly two decades of experience in building partnerships between VCSEs, companies and public. At whatimpact, she plays a key role in supporting new partnerships and ensuring that business development translates into meaningful outcomes for clients and communities.

Marketing

Ric Williams

Marketing Director

Ric leads marketing at whatimpact, shaping brand strategy, demand generation, and customer acquisition. With 15+ years of experience scaling digital businesses, he ensures that whatimpact’s mission is communicated effectively and translates into measurable growth.

Operations

Martin Mittendorfer

Client Operations Executive

Martin ensures operational excellence at whatimpact, running the customer care operations. His focus on problem-solving, daily contacts with platform users supports the continuous product development. This leads to user-centric development of the platform aligned with the platform’s mission to streamline matchmaking, increasing the resources available for the VCSE sector and focus on true impact.